What Does A Custom Content Creator Do And Why Do You Want One?

My job is to make your content work for you. As a content creator, I curate and write customized content or “copy” for websites, blogs, newsletters and social media platforms.


Why hire a copywriter?

Your brand makes money by attracting and establishing a connection with your ideal customers. Doing that all starts and ends with your content.

Think about the retail websites you frequent or the brands that you follow on Instagram. Chances are they all have a streamlined brand story and intriguing, original content to share.

Good content = trust and credibility. We all know that people often buy based on emotion and that they buy from brands that they trust.

A potential customer will either understand, connect with and trust the story you are putting out into the world or they won’t. It is that simple. This goes for everything from website content to what you post tomorrow on Twitter.

As a content creator and strategist, I will create copy that actually works for you by drawing in your ideal customers.  


 Am I the right content creator for your brand?

There are a lot of content creators out there, so why hire me? 

I have over 5 years of experience producing content for a range of brands, large and small, including Zillow Group. I have written everything from traditional website copy and press releases to editorial articles and blog posts.

Additionally, I offer a fresh perspective in my approach, with new ideas and methods that will ensure your brand stands out from the rest.

It is important to hire a content creator that understands and fits your brand. So while I am an experienced, efficient and talented copywriter, I still might not be the right lady for your specific brand. Brands I work with are usually:

  • located in the Pacific Northwest
  • brands that would describe themselves as lifestyle, travel, or green/environmentally friendly

However, this isn’t set in stone. I am always happy to talk to you more to see if I would be a good fit.

Have other questions for me?

Let’s chat. Just send me an email at: lindymcallahan@gmail.com

 or click here for a list of some services I offer